Right-wing and conservative customers criticized Bud Light's VP Alissa Heinerscheid for the company's decision to offer a sponsorship deal to Dylan Mulvaney.
A bartender pours a glass of Bud Light from the tap at City Tap House in Philadelphia, Pennsylvania, on February 12, 2023. Right-wing customers have been criticizing Bud Light Vice President Alissa Heinerscheid for the company's decision to offer a sponsorship deal to trans activist and influencer Dylan Mulvaney., a show hosted by Kristin Twiford and presented by household management app Nines, on March 23, Heinerscheid said:"I am a businesswoman.
Heinerscheid argued that"representation is sort of the heart of evolution. You've got to see people who reflect you in the work. And we had this hangover—I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach." Bud Light's partnership with Mulvaney was announced on Sunday by the 26-year-old activist and influencer on heraccount. She put up a post promoting the beer brand's NCAA's March Madness contest, sparking a right-wing backlash.
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Dylan Mulvaney Posted Heartfelt Message For Her Supporters Amid Bud Light BacklashThe actor and influencer experienced intense transphobia this week after partnering with two major brands.
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Bud Light silent on social media after Dylan Mulvaney controversyBud Light has been quiet on its social media platforms over the past week following its controversial move to partner with transgender activist Dylan Mulvaney.
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Bud Light goes silent on social media after Dylan Mulvaney partnershipBud Light has not posted on Instagram to its 377,000 followers since March 30 and the brand’s 311,000 Twitter followers have not seen any posts since April 1.
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Companies That Get 'Woke' Aren't Going Broke -- They're More Profitable Than EverSorry, KidRock — Bud Light's gonna be just fine.
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