Buick teases 'groovy' EV concept to debut this summer:
Buick has been taking its slow, deliberate steps toward joining the General Motors EV club in the U.S. There was the Electra concept shown at Auto Shanghai way back in 2020. There was the mystery Buick fastback concept that showed up in GM's promotional vid for the Ultifi software platform in October 2021. Then GM applied to reserve the Electra name in Canada in December, and last month applied to reserve the Velite name in the U.S.
We’re fans of all @GM EVs, but this summer we will show you our dreams of a groovy electric future. ⚡️ We’re sure a mastermind who makes his own quasi-futuristic clothes will be impressed. 🤯 https://t.co/7r3Czy8CXV pic.twitter.com/e1XzwFEVsJThe"mastermind"-slash-seamstress reference is looking at GM's villainous Super Bowl ad featuring Dr. Evil, his closest councilors, his son and Baby Me .
If the tweeted image is of a people-hauler, it's the swoopiest crossover we've laid eyes on in some time. The rune-like DRL topped by brightwork and chiseled clear panels sits at the corner of a hood that looks like it could have been borrowed from a C7 Corvette. Frankly, this reminds us more of the Buick-branded fastback sedan in the Ultifi video than anything else we've seen. And we have no problem with any of this.
As for the Velite trademark application, that could be Buick transplanting a little bit more of its Chinese operations to the U.S. Buick sells a Velite 7 electric crossover, Velite 6 EV and PHEV crossovers, and a Velite 5 PHEV sedan in China. Perhaps this summer's concept will tell us which comes first, Electra or Velite, or something else.
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