The Utah-based protein bar company Built is giving BYU football players $600 checks to fulfill the terms of a disputed name, image and likeness deal, The Salt Lake Tribune has confirmed.
Built Bar co-founder Nick Greer announced a historic NIL agreement to the BYU Football team. Built’s individual NIL agreements with BYU players include compensation to all members of the team, including compensation to all walk-on players in the amount comparable to the costs of tuition for the academic year.
The checks are intended to cover the 15% of the sales of the company’s CougarTail bar — a cut scholarship players were promised in exchange for promoting the product on their social media platforms. Five players from last year’s team had told The Salt Lake Tribune they believed
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