Bulgari has apologized for listing Taiwan and China separately on some of its websites, after Chinese social media users accused the luxury jeweler of treating the island as an independent country.
The outcry, which was later fueled by Chinese state media, saw netizens threatening to boycott the Italian brand’s products as screenshots of the websites’ dropdown menus circulated online. In a statement published to the Twitter-like platform Weibo on Tuesday, Bulgari said it “respects China’s position on sovereignty and territorial integrity, as always and unswervingly.” The apology blamed “management negligence” for having “mislabeled” locations on its websites.
” Social media users also called on the company’s celebrity ambassadors — including actors Liu Yifei and Shu Qi, who is from Taiwan, and the model Liu Wen — to issue statements or sever ties with the brand. The ruling Communist Party has long claimed Taiwan as its own territory, despite having never controlled the self-governing democracy.
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