Facebook warns that Apple's privacy changes will decimate a small part of its advertising business
Facebook warns Apple about ad revenue drop, 2020's biggest marketing-tech execs, and McDonald's investigates its ex-CEO.Rob Price reports that Apple's plan to make it harder for apps to track users' data without their consent in iOS 14 will impact Facebook's ad business.
Facebook says that the changes could cut revenues for its Audience Network ad network by up to 50%. Facebook's Audience Network makes money by placing ads on websites outside of Facebook but does not represent the bulk of Facebook's revenue. "This is not a change we want to make, but unfortunately Apple's updates to iOS 14 have forced this decision. We know this may severely impact publishers' ability to monetize through Audience Network on iOS 14, and, despite our best efforts, may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future," Facebook wrote in a blog post.
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