The move brings to five the number of Tucson stations owned by the Portland, Oregon, media company and opens the door to improve the station's financial fortunes.
Cathalena E. Burch Tucson’s nearly 4-year-old independent radio station KDRI The Drive will become part of Portland, Oregon-based Bustos Media on Saturday, April 1, in a deal signed this week between the two entities.
“The biggest challenge we’ve had is that we’re a stand-alone station,” said the Tucson businessman and community activist who owns the station with longtime Tucson radio personality Bobby Rich and veteran Tucson broadcaster Jim Arnold. “Everybody else is a package like Cumulus and iHeart. Even though we’ve risen to No. 2 in the market, we’re not going to get anywhere without a budget.”
Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio Ruiz said the addition of The Drive adds another layer of diversity to Bustos's Tucson portfolio. Ruiz will be the GM for the combined stations and KDRI will continue operating from its downtown studios.Bustos Media entered the Tucson market in 2018 when it bought KTGV 106.3 FM The Groove from Lotus and KVOI 1030 AM from Good News Communications. It acquired Urbana in early 2021 in a $450,000 deal and followed up last April with the purchase of"La Poderosa" for $1.4 million, according to published reports.
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