Buyers will look to bid on the Buy Buy Baby brand Wednesday amid the bankruptcy of its parent company, Bed Bath & Beyond.
that at least one interested bidder has cooled on the idea of maintaining a physical footprint for the brand, citing the potential expense of doing so.
"It’s a competitiveness question," he said."There's no doubt that people still buy baby stuff from physical stores, but you can do that at a lot of places — and a lot are very sharp on price and super convenient, including for parents," he said.
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