Buying Wordle brought ‘tens of millions of new users’ to The New York Times

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Buying Wordle brought ‘tens of millions of new users’ to The New York Times
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What’s a five-letter word for 'crushing it?'

.) But it has begun to add a few nudges around the app to go play some of the company’s other games ... and maybe subscribe, won’t you? It’s apparently working: Overall, thesaid it added 387,000 net digital-only subscribers last quarter, though it didn’t say how many of those are Wordle players.

TheWordle’s virality seems to have waned a bit in recent months, as fewer users are sharing their daily scores in group chats and on social media. But that clearly doesn’t mean people stopped playing. And for all the many, many Wordle spinoffs out there, this is surely a good sign. Maybe Spotify will snap up

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