Byredo's debut makeup line is a creative, colorful free-for-all.
as only very busy people would think to: sitting in traffic, stuck between shows during Paris Fashion Week in 2017. Three years later, they’re putting the finishing touches on the resulting collaboration, Byredo Makeup, at a moment when such hectic schedules have ground to a halt. When we speak in early June, Ffrench is stuck at home in East London, and Gorham is working from Byredo’s studio in Stockholm.
Although Byredo’s inaugural makeup line won’t be released until October, you may have a hunch about its aesthetics. The cult brand’s pharmaceutical-chic fragrance bottles and candles have become signifiers of stripped-back Scandinavian good taste. But Byredo Makeup turns out to be a far cry from what most fans will have anticipated. Gorham is banging the drum for makeup as a creative, colorful free-for-all.
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