This four-month-old DTC health company is riding the over-the-counter medication surge with an Uber partnership, dynamic pricing, and a COVID 'preparedness kit'
indicated they were likely to stock up on these products in advance of starting to self-isolate.
"When we built Cabinet, the broader ethos was helping people be prepared for the inevitable, may it be allergy season, sending your kid to college, or going on a trip," Patel said on a recent call with Business Insider. "We, of course, weren't able to predict a global pandemic would strike." The Cabinet "preparedness kit."The company took quick steps to react to market demand.
"It's been a wild couple months in terms of growth and managing through a crisis, but it's an amazing opportunity to support our customers and from an overall business perspective," Gong said. "We got a customer inquiry from a doctor that pulled an overnight shift and was trying to get medicine for her family, and she went to CVS and was met with an entirely empty shelf," Gong said. "This was someone who spends her entire day helping others. We rented a van and began moving inventory to deliver it to customers."
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