Cable news sees prime-time viewers drop in 2021, MSNBC least impacted with 25 percent dip

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Cable news sees prime-time viewers drop in 2021, MSNBC least impacted with 25 percent dip
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Nielsen released new viewing numbers for primetime cable news networks that starkly contrast 2020's boosted numbers.

Washington PostPost'sWhile a December 23 headline on thefront page—"How Much More Can We Take?"—referred to COVID-19, it could easily be applied to the news appetite in general.

The media monitoring company NewsWhip looked at 14 million political articles online last year and found they had an average of 924 engagements, or social media interactions. The 13.5 million articles NewsWhip has traced in 2021 had an average of 321 engagements.' digital site is down, the company passed 8 million subscriptions and is on pace to grow further.

"People to some degree have focused inward," Rosenstiel said."They're getting the news that they need but it's not as much news as it was a year ago." Particularly for the national news outlets, Rosenstiel said 2021 may best be remembered as a transitional year away from the frenzied news pace of the Trump years.

He sees the effect of those years in the intensity with which the media has covered every twist and turn of legislative negotiations over President

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