Vacuum cleaner maker James Dyson will invest billions to bring electric cars to market. A fool's errand or a wily gambit from a proven engineer with more than one ace up his sleeve? Here's why Sir James might well be able to take on Tesla.
into what we might be able to expect from the future electrified Dyson people mover.
The Dyson electric car drawing from a patent application shows a swoopy form factor not unlike the Tesla Model Y and with three rows of seats.Rather than try to read the tea leaves of a surely inaccurate line drawing of a car that may end up looking something like an XC90 or GL450 or a Subaru Forester or whatever, consider instead the attributes and peculiarities of Sir James Dyson himself, and what he's done so far that bodes well for his adventure into the EV space.
But unlike Elon, James Dyson isn't an impulsively tweeting, sleep-deprived taskmaster when it comes to work. Dyson, 71, has been around the block more than a few times. He built Dyson Ltd. the old-fashioned way, from the ground up, with a lot of hard work and little if any assistance from governments or anyone else besides his wife for that matter. He is the turtle to Elon's jackrabbit. But he'll have to move fast if he wants to make it in the car space in a timely manner.
Now, scale it all up. The tech, the know-how, the ways and means are already there. Dyson bought an old RAF base in Britain and converted into an R&D facility for the electric car project, and a large manufacturing facility for the cars is now under construction in Singapore. Dyson has said the cars should begin production in 2020, just seven short months from now.
Perhaps the biggest obstacle for Dyson will be batteries. While the company continues to improve battery performance and operating times for its products and is a leading battery maker, Dyson is also clearly pursuing the holy grail of battery tech: The solid-state battery. Dyson has invested millions in the battery startup Sakti3, headed up by
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