Cannes Lions International Festival of Creativity invites fresh ideas.
The Cannes Lions International Festival of Creativity returns after a two-year hiatus. At the center of a reimagined programme, five new Global Growth Councils for Progress will come together to work collectively during the festival and throughout the year to offer solutions and drive progress for business, the planet, and society at large.
Each Council — formed of creatives, marketers, activists, and industry leaders from brands and agencies — will focus on a theme, identified by the creative community as being the most pressing. These are sustainability; diversity, equity and inclusion; data and technology; brand creativity and effectiveness; and talent.
Chaired by Marc Pritchard, Chief Brand Officer at P&G, the Councils will first convene at Cannes Lions from 20 - 24 June, and then meet virtually and in person throughout the year to make progress on the pledges agreed at the Festival. Unifying the industry behind one collective agenda and agreeing to actions will be the Councils' sole objective during Cannes Lions, aiming to achieve measurable outcomes and progress for the industry and its stakeholders.
To enable delegates to discover the ambitions of the Councils, and to contribute their ideas around resolving the industry's most urgent issues, a networking event and activation space will run during Cannes Lions, and the official app welcomes ideas from professionals across the global community about how to solve the challenges of the Councils' five core themes.collated views and insights from a diverse set of voices from across the creative ecosystem.
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