With nods to ‘Nightcrawler’ and Edward Hopper, the brand embraces bleakness for their winter campaign.
, Carhartt WIP’s winter campaign is accompanied by an atmospheric, neon-lit short film set in the crevices of the city in winter, where signs of life are only visible under the yellowing hues of the street lights.
Composed of a series of vignettes, unlike the summer campaign this new film doesn’t follow any discernible plot, instead focusing on the ominous yet alluring nature of the city during those long winter nights. Wearing warm padded jackets and hooded sweatshirts from, the characters all appear alone — either masked by the shadows or lightly bathed in the city’s glow.
The winter campaign marks the second time that Carhartt WIP have teamed up with artists Joaquim Bayle and Sylvain Sey, who are responsible for the film and the images, and who actually met each other while they were working at Carhartt WIP’s store in Lille. Nightcrawler starring Jake Gyllenhaal. They were also inspired by the urban isolation found in the paintings of Edward Hopper, as well as
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