Carl's Jr. is debuting a cannabis-infused burger on 4/20.
in early January, according to Patty Trevino, Carl's Jr.'s senior vice president of brand marketing.
Trevino says the test is more than a one-day 4/20 stunt. Carl's Jr. will be monitoring sales, as well as customer and franchisee response. If all goes well, Trevino says that expanding the test remains an option — with the possibility of one day rolling out a CBD-infused burger across America. While navigating state-by-state regulations could prove to be challenging, Trevino says that Carl's Jr. has an advantage as a West Coast chain, operating in more states that have fully legalized marijuana. In total, Carl's Jr. and sister brand Hardee's — which dominates the South and Midwest — have 3,800 locations in 44 states and internationally.
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