When app developers build tools to help make your Instagram posts look better, they run a risk: that Instagram itself might copy their best ideas
While I was sitting with a group of ex-Instagram and Facebook employees at their new office in San Mateo, Calif.
, talking about their recently launched app, one of them, John Barnett, opened a handwritten note that had been on the coffee table. It contained well wishes from his former “fam” at Facebook. The card came with a box of pins resembling the digital stickers people add to their social-media posts: “Mood.” “Squad.” “Good vibes.”
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