ViacomCBS has taken the wraps off an expanded version of CBS All Access, described as a “preview” of a rebranding of the streaming service in early 2021. The newly fortified offering ad…
The newly fortified offering adds about 3,500 episodes of programming. Enhanced personalization and discovery features accompany a new user interface promoting brands like BET, Comedy Central, Nickelodeon and MTV from the home screen, along with CBS.
At a time when Apple, Disney, NBCUniversal and WarnerMedia have just launched multi-billion-dollar streaming services, the redesign aims to showcase the full ViacomCBS portfolio and a unique mix of on-demand and live fare. Viacom and CBS merged last December in a long-awaited, all-stock deal that reunited CBS, Showtime, MTV, Nickelodeon, Paramount Pictures and other brands under one roof.
CBS launched All Access in 2015 as one of the first direct-to-consumer streaming offerings, and its mix of on-demand and live and local fare makes it unique in the streaming space. At a cost of $6 a month for an ad-supported version and $10 for an ad-free tier, it blends live news and sports attractions like NFL football and Champions League soccer with scripted originals and library titles.have helped CBS All Access steadily gain subscribers over the years.
The addition of programming puts All Access at about 20,000 hours across film and TV, with plans to reach 30,000 by early 2021. Exclusive originals are expected to come from across ViacomCBS as well as Paramount’s film and TV studios. By comparison, WarnerMedia’s HBO Max had about 15,000 hours upon its May debut and Peacock was at 13,000 on its free tier and 20,000 at the premium subscription level. Disney+ and Apple TV+ are both significantly smaller, though priced accordingly.
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