With big U.S. media companies scrambling for soccer rights, Paramount Global wants to kick things up a notch. The company’s CBS Sports on April 11 will debut a 24-hour free streaming network …
will launch with analysis, highlights, a range of game broadcasts, and its own morning program. “Morning Footy” will run weekdays from 7 a.m. to 9 a.m. eastern and will be led by host Susannah Collins along with former U.S. Men’s National Team player Charlie Davies, analyst Nico Cantor and “The Cooligans” soccer personality and comedian Alexis Guerreros. Reporter Jenny Chiu will provide updates.
CBS Sports will launch the new service as soccer has gained allure among big media companies that recognize the power of sports in luring the large, live crowds that advertisers, affiliates and distributors still want — even as the rise of streaming splits the mass-viewing of traditional TV into individual binge-sessions.to stream every league game starting this year. ESPN and NBC Sports also have soccer pacts.
When it launches, Golazo will be available free on CBSSports.com, the CBS Sports app for connected TV devices, the CBS Sports mobile app and Pluto TV, as well as Paramount+.
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