The history of that drink is now pretty well documented. The name was invented at the Arizona Biltmore Hotel by Gene Sulit, but it was Billy Rice and Bobby Lozoff, two bartenders at the Trident res…
Wednesday is National Tequila Sunrise Day. Who knew? Certainly not me, at least not until recently, and I’m the one who wrote the original comprehensive history of that drink when I wrote for National Geographic Assignment in 2012, as well as theThe history of that drink is now pretty well documented.
“We trademarked ‘National Tequila Sunrise Day’ but are also having a love affair with the cocktail’s versatility and multigenerational appeal,” says Sausalito’s Kate Palmer, regional sales manager for Santo Spirits. “It is a drinks holiday opportunity created by our vice president of marketing. She wanted something to look forward to, after Cinco de Mayo, that Santo Spirits could really lean into and celebrate all summer long.
“I had gone to the show at Winterland, and hung out backstage,” says Pattie Spaziani, a former Trident waitress. “They were talking about going to the party. On the night of, I actually wanted to go home first and freshen up, because I had been out dancing and was wearing uncomfortable shoes. There was a password, but by the time I got there they had changed it. Luckily, I knew everyone at the Trident, so I got in. It wasn’t that crowded.
“Although we are not directly connected to the original Trident, we consider it a great honor and responsibility to be the custodian of the history and legacy of this iconic operation,” says Rick Enos, the Trident’s general manager.
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