.LVMH is sliding its brands like chess pieces into key positions on New Bond Street.
LONDON — LVMH Moët Hennessy Louis Vuitton is sliding its brands like chess pieces into key positions on New Bond Street, one of Mayfair’s hottest properties, with Celine the latest name set to move there next year.
A spokeswoman for Celine confirmed the New Bond opening, and added that the brand’s nearby Mount Street location, which made its debut in 2014, would not close. The Mount Street store was refurbished last year by Hedi Slimane in brutalist style. Slimane put a similar spin on the Celine’s first men’s wear store, which opened last year on Old Bond Street.
Earlier this month, it was reported that Kering-owned Balenciaga would move into the current Russell & Bromley shoe store space on the corner of New Bond Street and Conduit streets. Balenciaga declined all comment.
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