Arena is betting on sustainable beachwear collections and increased investment in e-commerce, logistics and marketing to help it outperform competitors, as demand for swimwear bounces back in the aftermath of the coronavirus pandemic.
, and for the following season, the brand wants to increase this proportion to 100 percent.
The company presented the collections at an event in Sardinia in May that also served as a teaser for its anniversary celebrations next year, which will be commemorated with a dedicated capsule collection. “Then it’s also coming from the employees, especially from the young people. In all the interviews I had in the last year, I always got the question also from candidates, ‘What are you doing on?’ So I think it’s a demand coming from everywhere, from the shareholders up to the athletes that we are collaborating with, through our clients,” he said.
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