The menswear designer is being honored by the CFDA for his own collection as well as lines for Bloomingdale's, Merona Sport, Johnnie Walker and other brands.
While he was making his mark with his own line, his impact was perhaps most evident during his years he spent as design director of Merona Sport, a position he took over in 1980. Within six months of assuming the role, sales jumped from $7 million to $70 million, a figure that more than doubled to $150 million shortly after, he said.
“They thought they could bring up the quality and design of the lines,” Banks said. “They used to price shirts at $65 and sell them on promotion for $19. I said, ‘Make it look like a $250 shirt’ and sell it for $65.” The strategy worked, with the lines generating more than $70 million in sales in their heyday, according to the CFDA’s listing on Banks.
In 1998, Banks was selected to be design director for Johnnie Walker Scotch when it was looking for alternate channels to appeal to a younger man. “They wanted to change the perception of this being the brand that your grandfather drank and go for the 30-year-old Wall Street guy.” Banks helped the brand make that jump by designing a collection of modern sportswear and accessories.
Beyond design, Banks is an author, penning five books: “Tartan: Romancing the Plaid”; “Preppy: Cultivating American Style”; “Perry Ellis: An American Original”; “Patricia Underwood: The Way You Wear,” and “Norell: Master of American Fashion.”
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