The CFDA's digital platform will serve as a business tool for the U.S. fashion community.
The Council of Fashion Designers of America is unveiling Runway360, a digital platform that will serve as a centralized hub and business tool for the U.S. fashion community. The platform will enable designers to connect directly to industry stakeholders and consumers.
The platform is seasonless and serves as a permanent fixture and main designation for retailers, trade, press and consumers worldwide. The portal will support AR/VR, 360-degree capabilities, livestreams, e-commerce extensions, consumer shopping features and social media integration. The hub will also allow designers to host virtual press conferences and present press kits and fashion show and product images.
The platform is open to brands, consumers, press and trade, and everyone will have a different experience based on their user profile. If a designer wants to keep their collection private and only have 50 people see it, the platform is offering that ability to do it. First and foremost, the platform offers opportunities for brands to showcase their collections.
Users can mark shows they like, and they can share across social media. The designer can also show their past collections. Consumers or buyers can expand the images and see various looks of a collection. The platform gives users the ability to mark “favorite” items, preorder or purchase them. This way designers will be able to see which looks in their collections, and which collections overall, are the most popular. Users can’t order an item but the information can be e-mailed or linked to the designer’s site. The platform will not host e-commerce.
Another aspect of the portal is that business-to-business partner NuOrder will offer a suite of services, including a virtual sales showroom to support emerging and established designer businesses, with a focus on rising talents and designers of color.
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