'What’s most striking in Knight’s approach to art is his desire to embed himself in emerging technology and continuously learn new software. He has to master cutting-edge technology.' ChadKnight wilderworld ecgenc RoadToConsensus consensus2022:
What’s most striking in Knight’s approach to art is his desire to embed himself in emerging technology and continuously learn new software – a recurring theme in this interview. And contributing to the aesthetics of the metaverse, he has no option but to master cutting-edge technology.
It’s not all art in Knight’s background, however. From 1998 to 2011, he was a professional skateboarder. So naturally, his skateboarding friends, perplexed by NFTs, turn to Knight for an explanation. We did the same. Well, that's a good question. I'm not creating it for a certain project or for the intention of “OK, it's part of this collection, and I'm going to try to sell it here.”
Yeah, and actually before the NFT boom, people would talk about “crypto art,” and that term has now disappeared. And yeah, it was a significant step for me, and it's scary in a way, but I knew that I was safe to do it. Now that I'm working with a team again, I realized through that hiatus of not having meetings and things like that, I really didn't miss that team dynamic of problem-solving with the group and working with them. Building something new is exciting, but I used to sit in meetings from nine to six every single day. Nike’s a very meeting-heavy company.
They have so much tech foundation built, so it's perfect timing for creatives to be able to come in and help put that second layer on it now. They've got the technology part, and now we get to start figuring out what all this stuff looks like that goes on top of it. And then you've got analog signals, which break down into electrical. So, again, because real, analog, digital needs certain languages that enable something to be experienced, and the experience part of it is virtual in the digital realm.
I would even put like locations on my posts just to kind of screw with people a little bit, I guess. But when it happened, it was very rewarding too, because it's like “wow, I finally achieved photorealism.” I finally did something that people look at and can have that switch of perception to think it is real! That was pretty cool to experience. I don't understand any of the backstories about why people thought it was in Japan and all these things – super weird.
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