Champagne sales are plummeting as celebrations get canceled amid the pandemic
Champagne producers have lost an estimated $2 billion in sales this year as celebrations have been canceled amid the coronavirus pandemic. On August 18, a committee that represents 16,000 French winemakers is expected to put a cap on production that will lead to record amounts of grapes being destroyed or sold to distilleries at a discount.REIMS, France — Champagne is losing its fizz.
"We are experiencing a crisis that we evaluate to be even worse than the Great Depression" of 1929, said Thibaut Le Mailloux of the Champagne Committee, known by its French acronym CIVC, that represents some 16,000 winemakers. "Champagne has never lived through anything like this before, even in the World Wars," Selosse added. "We have never experienced ... a sudden one-third fall in sales. Over one hundred million bottles unsold.""It should not be forgotten that has lived through every single war," said Paul-Francois Vranken, founder of Vranken-Pommery Monopole. "But with the other crises, there was a way out. For now, there is no way out — unless we find a vaccine.
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