Luxury fashion brand Chanel says it has stopped selling its clothes, perfumes and other luxury goods to Russian customers abroad if they plan to take the products back home — a bold response to Moscow’s invasion of Ukraine.
Russian socialite Anna Kalashnikova said last week that she had seen “Russophobia in action” after not being allowed to purchase earrings and a Chanel bag in an outlet in Dubai.
Fashion insiders believe the brand's decision will not have been easy because they are set to take a financial hit. “Russia is one of their biggest luxury markets and Chanel is certain to suffer financially from this choice," he said. “But it’s also political for the brand — as it wants to appeal to Gen Z clients who are largely opposed to the war.”Qing Wang, professor of marketing and innovation at Warwick Business School and a luxury brands expert, said, “Taking a bold political stand like this is not without risks.
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