Here's how 3 leading organizations are changing how the world sees disability:
The faces you see in your everyday life ultimately define what you see as normal, says Jordan Nicholson, a Getty Images photographer. People with disabilities like myself make up 20% of the population. But many people with disabilities say that for decades, they’ve felt invisible as if they were hidden in plain sight.
solves an age-old marketing conundrum, which is that you can’t be seen until you learn to see, says Seth Godin, author ofA young man drives a car equipped with special controls on the steering wheel. Everyday life, captured on camera.Each company pulled in the heavy hitters to manage the project, called the Disability Collection, an indication that this is not a fad marketing campaign that’s likely to die out in a year, but one they have invested heavily in.
But back to reality: The photo review sessions include 12 disability leaders and 10 national advocacy organizations, including representation from the United Spinal Association and Little People of America to the American Council for the Blind and the Hearing loss Association of America to review and approve new images quarterly. The NDLA coalition works to shape policies, politics media and culture and bring a deep knowledge of disability representation to the table.
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