The organisers of Channel 4’s Black to Front initiative have spotlighted the challenge of forging a project that attracted public criticism from the likes of comedian London Hughes. C4 Commis…
C4 Commissioning Editor Vivienne Molokwu, who oversaw the project with Shaminder Nahal and Kelly Webb-Lamb, said she understood some may have thought the initiative was “a gimmick” but the organisers were “united behind a clear vision.”star Hughes slammed the day of Black programming as “insulting” and “performative tokenism” in a set of tweets just prior to its September delivery, before subsequently saying she had communicated her concerns to C4 commissioners.
Departing Deputy Head of Programmes Webb-Lamb, who is soon to leave C4 but stayed on to help with the project, said: “If we’d been too worried about the day being perfect we wouldn’t have taken the leap.” Chief content officer Ian Katz unveiled yesterday a set of initiatives that will see the broadcaster triple spend on indies run by ethnically diverse people to around £22M by 2023, as C4 becomes the first broadcaster to ringfence money for ethnically-diverse-led production companies.
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