In addition to StarWars, Charles Lippincott worked on campaigns for 'Alien,' 'Flash Gordon' and Michael Crichton's 'Westworld'
that left the biggest mark, and he helped reshape how movies are marketed.galaxy in 1975 as Lucasfilm's vp advertising, publicity, promotion and merchandising.
, movies didn't get announced at comic conventions, nor were comic books done in advance of a movie's release," Lippincottin 2015. "Our first presentation had that very same Hollywood glamor that transformed Comic-Con from the tiny acorn it was into such a huge, crowd-bashing, sold-out event. A glamor, I might add, that even comic book folks are seduced by, as evidenced by the number of times comic book folk like to recount their brief touches with that Hollywood glow.
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