The beauty brand is out to make online shopping a fun, collaborative experience, like real-world shopping.
“It combines all the sparkle and retail theater of our stores with the ease and portability of the digital universe to unveil a truly immersive Charlotte Tilbury experience,” she explained. “Customers will be guided by my Magic Charlotte avatar to enjoy the magic of in-store from the comfort of their own home.” specializes in building virtual stores and pop-ups for clients like Farfetch, Levi’s and more.
“In the real world, so many of us love to go shopping with our friends as a social outing, but, until now, no one has been able to re-create that group experience online,” said Neha Singh, founder and chief executive officer of Obsess. “Our Shop With Friends video feature lets groups of friends navigate virtual stores together and talk to one another in real time to share advice and inspiration, just like we do when shopping in physical stores.
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