Football Insider has been told by Kieran Maguire that it is 'absolutely amazing' that Chelsea have been able to strike a shirt deal worth £40million.
The £40million sponsorship deal between Chelsea and Infinite Athlete is ‘spectacular’ business by the Blues.that Chelsea’s commercial team deserves credit for extracting £40million from the sponsorship deal.on Saturday that Infinite Athlete has become the club’s new front-of-shirt sponsor, with the US brand set to appear on their shirts this weekend.
The Londoners held talks with multiple parties including Paramount Plus, Stake and Allianz this summer to replace Three as their primary shirt sponsor. They struck an agreement with Infinite Athlete weeks ago but were made to wait for Premier League approval before announcing the partnership., the deal is worth £40million per season to Chelsea, matching the valuation of their previous Three deal despite not playing in Europe.Maguire believes it is ‘absolutely amazing’ that Chelsea were able to strike a £40million deal given that many fans will have already bought the shirt.
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