Cher and Saweetie aren’t exactly an expected duo, but considering each of their unique holds on popular culture and dedication to individuality, it makes sense that they came together for the…
In the campaign, which dropped on Jan. 4 alongside an inspirational promo video, the makeup giant asks their customers to test their products against sweat, water, cold temperatures and bad weather, all of which they promise are protected by their highly pigmented and waterproof formulas. The highlight of the video comes in the last few seconds when Cher is seen donning the iconic fit she wore on the 1975 cover of “Time.” “I love lasting forever,” she says as a closing statement.
The music icon is almost as famous for her unique style as her hit songs, but it’s only been in recent years that she’s also embraced the beauty and makeup space. “I was always Cher, but I didn’t have the luxury of makeup, hair and costumes at four,” she said in a statement. “I was always stubborn. Later, that stubbornness turned into my mantra… I DON’T BELIEVE IN THE WORD ‘NO’…no matter what happened, I never gave up. I couldn’t let it matter what people thought.
For Saweetie, the campaign is about more than just representing a makeup company she’s grown up wearing, but is representative of her own hustle persona. Sharing the screen with Cher didn’t hurt either: “I was so honored to partner with a legend like Cher and a brand I’ve always loved like Mac, it was the perfect fit,” she said in a statement. “Cher’s regal energy is so contagious so being alongside her in Challenge Accepted has been an unforgettable experience.
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