The Chicago Cubs are in talks with media giant Sinclair Broadcasting to launch a streaming service for customers without a cable or satellite-TV subscription — despite pushback from Major Lea…
banner, and rejected the idea of bringing in MLB as a co-investor. Relations between the parties have since been frosty, sources said.Likewise, while MLB had initially planned to test its streaming service with the Detroit Tigers, sources said the talks fell through last year when the Tigers instead signed a new media deal with Sinclair, according to a source.
One key point of concern for MLB, according to insiders, is the $18-a-month price tag that’s being floated for the new Cubs streaming service — a tab that’s higher than what users pay for streaming services like Netflix, HBO Max or Disney+ and which league officials fear will be too high for the average fan.“Yes, I think the $18 price is too high,” one source familiar with the negotiations said. “No one is this high.
Meanwhile, the value of regional sports networks has collapsed since Sinclair’s massive, 2019 Fox deal as cable companies slash their payments for sports programming, even as teams have continued to charge stiff fees for broadcasting rights.Getty Images
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