The organizers of the Malibu Barbie pop-up in Chicago have announced they’ve extended their run through October. (via eaterchicago)
pop-up debuted in Wicker Park. Organizers back then underestimated the popularity of their operation and were forced to extend the Chicago run before announcing a move to LA.
The business of licensed pop-culture pop-ups was new eight years ago. This time around with Barbie, fueled by the release of the Greta Gerwig film, the extension seemed inevitable, especially as organizers say the buzz and media coverage surrounding Barbie has surpassed past efforts.
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