Chick-fil-A's new dine-in mobile ordering feature allows guests to skip the line all together. The company is working on a number of processes both in-store and at the drive-thru.
... [+]Chick-fil-A has the highest unit volumes in the quick-service segment by quite a bit. The chain generates more than $4.1 million in sales per unit, or nearly twice as much as No. 2 McDonald’s.
“Operators like the idea of getting orders in sooner, but also greeting guests sooner so they could make a connection earlier. We think of it as a micro burst of hospitality,” she said. It may seem like a minor detail, but as consumers increasingly expect a quick and seamless experience from the foodservice space, waiting in line is a big point of friction.
, Panera started offering table service delivery in 2014 as part of its Panera 2.0 initiative, while BJ’s Restaurants and Brewhouse tested a dine-in pre-ordering technology earlier this year.
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