It used to be more of a faux pas than fashionable to wear sauces, but an Atlanta-based fast-food restaurant chain is changing the trend, and it is prêt-à-porter.
is once again offering sauce-styled accessories through their online market. The items are "tapping into its guests’ passion for sauce."
The attire features a tote bag, bucket and trucker hats, sneakers, a crewneck sweatshirt, pocket tee, water bottle, watch, socks, shoelaces and an enamel pin.Prices range from $6 to $80, depending on the gear. The garb features designs inspired by Chick-fil-A Sauce, Honey Mustard, Barbecue, Polynesian Sauce, Sweet & Spicy Sriracha, Zesty Buffalo and Garden Herb Ranch.In addition, the online store, Chick-fil-A is also selling a special keychain exclusively in participating stores.The sale is part of month-long celebration of sauces in April for the nation’s largest chain specializing in chicken sandwiches.
"We wanted to create a way for fans to celebrate their favorite sauce flavors in style – beyond the restaurant," said Sara Storck, senior director of brand strategy. "With signature sauce color palettes, the new merchandise line offers all the sauce, without the spill – featuring everything from sauce drip t-shirts to accessories inspired by each flavor.
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