With China's summer blackout on foreign film releases over, Hollywood titles are gaining access to the market again, but release approvals have been coming at the last minute, allowing little room for effective marketing.
opened to $23.8 million in China over the weekend, a healthy return for a Hollywood tentpole with only a week’s worth of marketing in the world’s largest theatrical market.
The family-friendly action-comedy, starring Ryan Reynolds and directed by Shawn Levy, finally knocked holdover Chinese action film, which stars Donnie Yen, earned $8.5 million in its fifth weekend in cinemas, finishing the frame with $163.4 million, according to data from Artisan Gateway.has been well received by filmgoers in China, but a spate of Delta variant outbreaks in the country has shuttered some 30 percent of local cinemas, taking a sizable bite out of potential earnings.
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