Local content is proving more of a draw than Hollywood films as China’s cinemas get back on their feet. Chinese drama “Enigma of Arrival” quashed “Dolittle” and “Jojo Rabbit” to take the top spot i…
The $87 million-budgeted “Sonic” broke records in its February premiere stateside, attaining the highest opening figures for a video game movie adaptation to date with an estimated $57 million three-day debut. In China, it opened with just $1.27 million, according to leading Chinese data tracker Ent Group.
The depressed performance is due in large part to restrictions on operations currently in place to prevent the spread of COVID-19. At the moment, venues can only sell 30% of their maximum capacity of seats for each show to allow for social distancing, and they must schedule half the number of screenings they normally would play in order to accommodate new disinfection measures.for titles that exceed two hours in length.
Meanwhile, the picture is even bleaker for lesser performing cinemas, such as a nine-theater, 1309-seat Wanda cineplex in the coastal city of Qingdao that ranked nearly 700th on Sunday — still far from the worst performer among the more than 7,000 that have resumed operations. On its tail was the Robert Downey Jr.-starring “Dolittle,” which Ent Group showed grossed $3.06 million in its second weekend in theaters, around $400,000 of which came from 442 Imax screens.
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