China's biggest short-video and social media platforms said they will punish users seen to be wasting food in their broadcasts, cracking down on so-called 'big stomach kings' as the government urges against food wastage in the middle of a pandemic.
SHANGHAI - China’s biggest short-video and social media platforms said they will punish users seen to be wasting food in their broadcasts, cracking down on so-called “big stomach kings” as the government urges against food wastage in the middle of a pandemic.
President Xi Jinping called food wastage “shameful” this week as China also seeks to curb a growing trend among internet celebrities who have gained hordes of fans in recent years by eating large amounts of food in a short time on video. “With respect to any actions that waste food, once discovered, the platform will at the first moment impose penalties according to the degree of the violations,” Douyin said in a statement, without specifying. “We call on users to cherish food.”
Xi on Tuesday said in a speech published by state media that the amount of food that was wasted in China was “shocking” and urged the country to maintain a sense of crisis about food security, prompting many local governments to launch related campaigns and restaurants to raise penalties on buffet wastage.
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