Some moviegoers feel China’s exhibition sector has been unfairly targeted by prolonged closures and excessive COVID-19 prevention measures, Variety found in a WeChat-based survey of cinema patrons.…
Some moviegoers feel China’s exhibition sector has been unfairly targeted by prolonged closures and excessive COVID-19 prevention measures,Survey respondents, who participated on the condition of anonymity, felt the protective measures required of cinemas helped to lower the risk of movie-going, but that the exhibition sector had been subject to overly cautious treatment.
Many comments demonstrated faith in China’s COVID-19 prevention guidelines and management system. “As long as cinemas are following the prevention regulations, there won’t be any problems,” one wrote. Almost all respondents dismissed the initial regulation that film screenings could not exceed two hours in length as the most formalist of all. “If you’re going to get infected, you’ll be infected whether you’re in there for an hour or for two — the length of the film shouldn’t make a difference,” a respondent wrote.
While some felt the extended closures were “necessary but cruel,” others felt the hardship could have very well been lessened. “It was necessary to keep them closed for the first two months, but then they could have reopened,” one said. Another echoed the sentiment: “Music [venues] have all gone back to business and it no longer matters if people are crowding in, but cinemas can’t do the same. It’s really hard to bear.”managed to kick off just five days after the first wave of cinemas reopened.
In sharp contrast, however, is the national box office’s lackluster performance. The $17.3 million earnings from the third weekend back in business actually marked a dip from the second weekend’s $17.6 nationwide tally.
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