“Virtual idols” offer fans an escape from the real world. But the performers behind the idols have real problems
Save time by listening to our audio articles as you multitaskVirtual idols are generated by computers. Often, though, these digital avatars are controlled by anonymous human performers wearing motion-capture gear. The most popular virtual idols sing and dance before millions of viewers on live-streaming platforms. Fans tip real money and buy merchandise. Some virtual idols are influencers or used in marketing campaigns. It makes for big business.
Such issues will inevitably arise as Chinese firms pursue opportunities in the metaverse. They poured billions of yuan into such ventures last year; ByteDance spent a small fortune on Pico, a maker of virtual-reality headsets. A paper published in October by the China Institutes of Contemporary International Relations, a state think-tank, spoke of the need for laws and regulations surrounding “virtual labour”. Young people, meanwhile, are increasingly fed up with “996” schedules .
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