China's Baidu unveils latest version of its Ernie AI model

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China's Baidu unveils latest version of its Ernie AI model
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Chinese technology giant Baidu (9888.HK) on Tuesday unveiled the newest version of its generative artificial intelligence (AI) model, Ernie 4.0, saying its capabilities were on par with those of ChatGPT maker OpenAI's pioneering GPT-4 model.

The logo of Baidu's AI chatbot Ernie Bot is displayed near a screen showing the Baidu logo, in this illustration picture taken June 28, 2023. REUTERS/Florence Lo/Illustrationon Tuesday unveiled the newest version of its generative artificial intelligence model, Ernie 4.0, saying its capabilities were on par with those of ChatGPT maker OpenAI's pioneering GPT-4 model.

CEO Robin Li introduced Ernie 4.0 at an event in Beijing, focusing on what he described as the model's memory capabilities and demonstrating it writing a martial arts novel in real-time. He also showed Ernie 4.0 creating advertising posters and videos. Baidu, owner of China's largest internet search engine, is at the forefront of AI models in China amid a global craze over the technology sparked by the introduction of ChatGPT last year.China now has at least 130 large language models , representing 40% of the global total and behind only the United States' 50%, showed data from brokerage CLSA.

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