An ongoing spat between the NBA and China could end up hurting Nike, which has ties to both the organization and the region.
Nike's Greater China business could be at risk because of a spat between the NBA and the region.Other brands, including Vans and Tiffany, have been walking a fine line between not upsetting consumers and keeping a strong business in China.
Nike did $6.21 billion in sales in Greater China in fiscal 2019, up 24%, excluding currency, from the prior year, according to financial reports.following a tweet made by Houston Rockets General Manager Daryl Morey, in which he showed support for the anti-government protests in Hong Kong. The tweet, which was later deleted, drew strong criticism in the world's second-largest economy.A representative from Nike wasn't immediately available to respond to CNBC's request for comment.
At least one analyst has already issued a note to clients saying he doesn't expect there will be any adverse impact for Nike because of the spat, calling any concerns "overblown."
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