Chinese war action film “The Eight Hundred” will open in theaters in North America, Australia and New Zealand at the end of the month, a week after it becomes the biggest local film this year to op…
” will open in theaters in North America, Australia and New Zealand at the end of the month, a week after it becomes the biggest local film this year to open in Chinese cinemas..
That approach not only minimizes piracy, but also allows the overseas distributor to capitalize as much as possible on the Chinese marketing efforts, and the assumption that Chinese diaspora audiences are in touch with Chinese social media. A long delay potentially risks the chance that North American-based Chinese diaspora audiences would choose to watch the film on Chinese streaming platforms instead.
Until Tuesday, when four new cases were uncovered in Auckland, New Zealand had gone over 100 days without a locally transmitted COVID-19 case, and most cinemas had reopened. Prime Minister Jacinda Ardern ordered a level 2 alert for most of the country, meaning that indoor gatherings must be limited to 100 people. For Auckland, the return to a level 3 alert means that cinemas re-closed from noon on Wednesday, Aug. 12, 2020.
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