Almost 80% of Chinese shoppers said in a new survey that they will boycott American goods during Singles’ Day by skleb1234
More than half of the 2,000 respondents cited “patriotism” as the main reason for doing so, according to AlixPartners’ survey, showing aSingles’ Day, or Double 11, is a 24-hour online shopping festival on Alibaba’s Taobao, Tmall and AliExpress platforms; it is thein the world, larger than Amazon Prime Day, Black Friday and Cyber Monday combined.
If shoppers do boycott American goods as expected, that would primarily hurt U.S. consumer brands like Nike, Tapestry Inc., Ralph Lauren, Capri Holdings and Tiffany & Co.from choosing other foreign brands from places like Europe, Japan and South Korea, according to the survey. Despite the effects of the trade war, Chinese consumers in big cities are expected to spend 54% more year-over-year on Singles’ Day, according to the survey.In 2018, Black Friday sales amounted to $6.2 billion, Cyber Monday sales hit $7.9 billion and shoppers spent
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