It's the first time the brand cedes 'complete creative control to the talent,' according to a press release.
It's the first time the brand cedes "complete creative control to the talent," according to a press release.Author:Ana ColónPublish date:Jul 29, 2020On Wednesday, Fendi released the latest chapter — and the newest ambassadors — of its #MeAndMyPeekaboo series, which spotlights famous relatives and their Peekaboo bags. This time, it stars multi-hyphenates Chloe x Halle in a video shot in Los Angeles.
This campaign marks a first for Fendi: It's the first time the brand cedes "complete creative control to the talent," according to a press release — meaning Chloe x Halle got to build their own team to create the imagery. That team includes art director Andrew Makadsi , videographer Derek Milton , photographer Julian Dakdouk and stylist Zerina Akers .
In the video, Chloe x Halle wear looks from Fendi's Pre-Fall 2020 collection as they pose on their tennis court with their Peekaboo bags, eat at an elaborate tablescape with their Peekaboo bags and swim in a pool with their Peekaboo bags — all as their track "Busy Boy," from "Ungodly Hour," plays. "#MeAndMyPeekaboo celebrates the intimate family relationships that represent inseparable bonds, and there is no more visible pair of sisters right now than Chloe x Halle," Silvia Venturini Fendi, the brand's creative director, said in a statement.
Chloe x Halle added: "We have been more than happy to be part of this project. We have always been huge fans of Fendi and working side by side as sisters is truly a blessing."The Peekaboo bag they model in the campaign is expected to arrive in stores in August.4Gallery4 ImagesWant more Fashionista? Sign up for our daily newsletter and get us directly in your inbox.
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