Consumers in both the U.S. and Europe are cutting back on chocolate purchases right now amid inflation, according to comments from chocolate company executives and others.
David Lee Miller reports on often-unnoticed economic practice
As just one example, shoppers are choosing individual candy bars at store checkouts — instead of buying larger quantities and multi-packs from grocery aisle shelves. "We're going to see chocolate becoming more sensitive to price," Daniel Sadler, an IRI principal, told Reuters. In recent months, Hershey has been using a new fulfillment center in Annville, Pa., to more efficiently serve retailers such as mass discounters and dollar stores whose customers are sensitive to price, Poole indicated.
"I can definitely see that people are cutting back on this type of purchase" right now amid inflation, said one New York man.
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