Three strategies to help women take bold actions in the face of self-doubt and fear.
identified a substantial gender gap when it comes to self-promotion, with women systematically providing less favorable assessments of their own past performance and potential future ability. Ultimately, men take more chances on themselves, and that pays dividends in the long run.While this pattern of self-doubt emerged again and again in studies, my interactions, and my client work, I also noticed another commonality: These women’s self-doubts weren’t sabotaging their success.
“As women, we often feel like we have to be 100% ready in order to move forward. But, if you are 50% or 75% there, jump. Just do it,”Megan Costello, former executive director of the Boston Mayor’s Office for Women’s Advancement. Early in her career at Unilever, Leena Nair often found herself in rooms with few other women, where it felt intimidating to speak up. She came up with a method to encourage her own micro acts of courage. “I used to have a little book in which every time I spoke up, I would draw a star,” she told me during our discussion at the Global Unilever Headquarters in London. “If I opened my mouth five times, then I would draw five stars.
One woman with whom I worked made a goal of going on a dinner or date or lunch with someone new every week so that she could expand her friendships and dating prospects in a new city, while becoming more connected. Others will go out of their comfort zone and join a gym or fitness class that they previously would have shied away from. Others started saying no more often and protecting time for themselves, rather than trying to please others.
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