Each year Chopard produces two timepieces to mark the occasion.
Chopard
The 2022 Mille Miglia has begun and Chopard is once again the sponsor, official timekeeper and participant in this historic antique car rally in Italy. This year the four-day rally will run till June 18. A total of 404 cars by 63 car manufacturers are participating in the 1,000-mile route that begins and ends in the historic city of Brescia in Lombardy.
Chopard Co-President, Karl-Friedrich Scheufele, will participate behind the wheel of the Scheufele family’s 1955 Mercedes Benz 300 SL, well-known to the 1000 Miglia due to its strawberry-red paintwork. It’s the same car that Scheufele was in for his first Mille Miglia in 1989, accompanied by the motorsport legend and Chopard ambassador, Jacky Ickx.
This year, Ickx will be on the start ramp in Brescia to wave Scheufele away as he sets off beside his daughter Caroline-Marie, who will be undertaking her second Mille Miglia.Chopard has been the sponsor of the Mille Miglia for 35 of the 40 years since the historic car race was re-established in 1977 as a time and reliability trial for cars built between 1927 and 1957. Each year the Swiss luxury brand produces two timepieces to mark the occasion.
Both timepieces have COSC certified automatic movements, meaning they have passed intense precision tests by the Contrôle Officiel Suisse des Chronomètres, earning the title of chronometer, an extremely accurate and superior timepiece.
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