Creative director Maria Grazia Chiuri showcased her Cruise 2021 collection at the Piazza del Duomo in Puglia, Italy, streaming it live on the brand’s website.
Designer Maria Grazia Chiuri staged a runway show that celebrated the customs and people of the provincial town.Maria Grazia Chiuri has gone back to business as usual, but with added safety precautions. This afternoon, the creative director of Christian Dior livestreamed her Cruise 2021 collection at the Piazza del Duomo in Lecce, a small town in Puglia, Italy—sans audience.
The reverence to the traditions, styles, and the pastoral environment of Lecce was further displayed in the 90 looks, which were created with materials sourced by local artisans.
“Hosting a fashion show near the Duomo will perhaps raise a few eyebrows, but I confess, in all sincerity, that it is precisely because of the moment we are going through that we need culture and hope for people in the contemplation of beauty,” said another.
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